Another Difference between AC and LV


ImageDarrin Bush/Las Vegas News Bureau

Skydivers and showgirls flank Clark County Commissioner Tom Collins, Holly Madison, Las Vegas Mayor Oscar Goodman and Wayne Newton at the unveiling of the Welcome to Fabulous Camp Vegas sign on April 29, 2010.

Both Las Vegas and Atlantic City are putting on a full-court press trying to entice people to come to town for the summer and beyond.  Las Vegas has some very serious advantages in enticements; there are 14,000 hotel rooms in AC, Las Vegas has 149,000; Atlantic City has 38,000 slot machines and Las Vegas around 100,000.  All of the comparisons would reveal the same kind of ratios, whether it was restaurants, shows, pools, table games, parking places or anything except visitors counts.

A lot of people go to Atlantic City every year, but like gaming revenues, visitor counts have been declining since 2005; but still  31 million visitors a year go to AC.  The Las Vegas numbers are also down (both revenues and visitor counts), but still 37 million people visited Las Vegas last year, a few million more  visit LV than visit AC, but the numbers are relatively close.  Only, the visitors to Vegas come from farther away and stay longer and spend more money than visitors to Atlantic City who come for the day and go home – and they come back over and over during a year.

And that difference in length of stay creates the largest advantage Las Vegas possess, money to spend on advertising.  The Las Vegas Convention and Visitor Authority is funded from room taxes and in a town with 82 percent occupancy of 149,000 rooms at an average rate of $93, the LVCVA has money. It is beginning a new campaign – Camp Vegas.  LVCVS has less money to spend on the promotion that previous years, but it still has $78 million to tell the world about how exciting a get away to Las Vegas can be.  Atlantic City is beginning its summer promotions also, it has much less to attract visitors, but the real difference is about $70 million less to spend on advertising.  That is the difference that makes a difference.

Advertisements

0 Responses to “Another Difference between AC and LV”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




Disclaimer

This is a personal blog and the information in articles posted here represents my personal views. It does not necessarily represent the views of people, institutions or organizations that I may or may not be related with, and is not sponsored or endorsed by them unless stated explicitly. Comments and other public postings are the sole responsibility of their authors, and I shall not take any responsibility and liability for any libel or litigation that results from information written in or as a direct result of information written in a comment. All trademarks, copyrights, and registered names used or cited by this website are the property of their respective owners. I am not responsible for the contents or the reliability of any articles excerpted herein or linked websites and do not necessarily endorse the views expressed within them. I cannot guarantee that these links will work all of the time and have no control over the availability of the linked pages.

Pages

May 2010
M T W T F S S
« Apr   Jun »
 12
3456789
10111213141516
17181920212223
24252627282930
31  

%d bloggers like this: