Another Difference between AC and LV

ImageDarrin Bush/Las Vegas News Bureau

Skydivers and showgirls flank Clark County Commissioner Tom Collins, Holly Madison, Las Vegas Mayor Oscar Goodman and Wayne Newton at the unveiling of the Welcome to Fabulous Camp Vegas sign on April 29, 2010.

Both Las Vegas and Atlantic City are putting on a full-court press trying to entice people to come to town for the summer and beyond.  Las Vegas has some very serious advantages in enticements; there are 14,000 hotel rooms in AC, Las Vegas has 149,000; Atlantic City has 38,000 slot machines and Las Vegas around 100,000.  All of the comparisons would reveal the same kind of ratios, whether it was restaurants, shows, pools, table games, parking places or anything except visitors counts.

A lot of people go to Atlantic City every year, but like gaming revenues, visitor counts have been declining since 2005; but still  31 million visitors a year go to AC.  The Las Vegas numbers are also down (both revenues and visitor counts), but still 37 million people visited Las Vegas last year, a few million more  visit LV than visit AC, but the numbers are relatively close.  Only, the visitors to Vegas come from farther away and stay longer and spend more money than visitors to Atlantic City who come for the day and go home – and they come back over and over during a year.

And that difference in length of stay creates the largest advantage Las Vegas possess, money to spend on advertising.  The Las Vegas Convention and Visitor Authority is funded from room taxes and in a town with 82 percent occupancy of 149,000 rooms at an average rate of $93, the LVCVA has money. It is beginning a new campaign – Camp Vegas.  LVCVS has less money to spend on the promotion that previous years, but it still has $78 million to tell the world about how exciting a get away to Las Vegas can be.  Atlantic City is beginning its summer promotions also, it has much less to attract visitors, but the real difference is about $70 million less to spend on advertising.  That is the difference that makes a difference.


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May 2010
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