A Cyber-only Job Fair – A world of opportunity


The Cosmopolitan of Las Vegas debuts its signature marquee featuring full-bleed videos on Aug. 3, 2010.

Today we get a glimpse of the future from Las Vegas.  The latest, and probably the last for a long time,  billion-dollar mega-resort on the Las Vegas Strip is opening in December.  The Cosmopolitan needs some 5000 employees by then and today held a job fair – in cyberspace.  No lines, no chairs, no cups of coffee and cutesy posters and videos – nothing in bricks and mortar.  In theory the Cosmopolitan could hire all its employees without hiring one person currently living in Las Vegas.  Interested casino employees in Atlantic City, Detroit, St. Louis and every other city in the country have as much of a chance at getting a job as people living in Vegas.  That certainly opens up a much larger pool of talent for the employer, although with the economic downturn there are plenty of people in Vegas who are looking for work; however, the process also opens up opportunity for people who never could have gone to Vegas for a job fair.

The Cosmopolitan does not advertise itself as anything unique or different from other Strip properties, in fact the CEO honestly admitted the property intends to steal its customers from other casinos and concentrate on mining the Strip.  Other mega-resorts have always promised to grow the market and bring new visitors to Las Vegas, not the Cosmopolitan, but it has fully embraced technology.  Each new casino has advanced the use of current technology and this is no exception; from its sign to this job fair the Cosmopolitan is maximizing the potential of technology.  It is not the first casino to use the internet as a major part of the hiring process,  however,  it is advancing it one step further.

In time, of course all jobs will be posted online and part, if not all, of the application-interview-hiring process will take place in cyberspace.  Actually, the use of the internet for hiring is very old news, every employer – or nearly – now requires a completed online application as a first step in seeking employment.  And many are now using the internet for at least part of the interview process, but this step is one big step further – going past individual applications and interviews and extending it to all jobs and opening the process to anyone with a computer in the world.  That certainly creates huge talent pools, but equally very large opportunity pools for job seekers.  An open online process will make employees as much a part of the a national industry as the giant corporations that have a presence in every market.  Of course over time we will discover the downside as well, but like all changes in technology that create changes in society this one will move forward on its own momentum and will not be slowed by individual complaints, criticisms or issues.

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