Balloons and Banks Bounce onto the Strip


ImageConcept art for Parabounce Vegas, pictured here, showcases the 100,000-square-foot facility near the Strip that would allow visitors to power helium balloons hundreds of feet in the air. Stephen Meadows, the concept’s inventor, hopes to debut Parabounce Vegas in 2011. 

Perspective is everything – our point of view determines the way we see the world and the way we make sense of it.  Most of the articles I read on gaming are in conventional media covering local events as part of the area’s business trends and happenings.  There are some major exceptions, such as the Wall Street Journal, New York Times and Washington Post, or other national media outlets that covering gaming as part of the national business and economic environment.  However, occasionally another publication covers gaming for its own reasons, ones like Advertising Age, Variety or Vanity Fair.  Vanity Fair? Yes, Vanity Fair – I might not even have read the story if the headline had not been so catching: Deutsche Bank Opens Casino, Robbing The Onion of “Deutsche Bank Opens Casino”

Tell me you have never been sucked in by one of the Onion headlines?  The article written by Juli Wiener, lived up to its billing, making a series of jokes about the “Wall Street casino” gambling moving to Las Vegas for a little practice at operating a land-based casino. But the part that really got me was a bit about some new games that might be offered based not on casino traditions, but on banking ones: …If the trend continues, and investment banks continue to build casinos, maybe we can except to see an exciting new crop of gambling games. Perhaps the Cosmopolitan will feature: Russian Roulette; Chinese Roulette; Saudi Arabian Roulette; Undisclosed Foreign Investor Roulette; Three Trillion Card Monty; Seven-Hooker Stud; Credit Default Slots; Shitty Deal, an updated version of craps; Mortgage, a new game that involves paying off a mortgage.  Juli got the idea from the Wall Street Journal, the Journal’s story was a straight forward business story, but you can picture Juli reading the story and thinking this has to be an Onion joke and then thinking,  the Journal beat the Onion to the punch – the punch-line that is; the girl made my day, I laughed and laughed.

The core story is about the Cosmopolitan that will be opening next month on the Strip; the original developer went belly-up and the financier, Deutsche Bank, decided to step and run the place. So the industry is watching with interest to see just what will happen.  Meanwhile back on the Strip two other stories today complete the image of Vegas as an every-changing and unpredictable city – if not a mecca for gamblers.  First, a park is opening filled with old neon signs from early eras in Las Vegas and a new attraction – a walk down the memory lane of neon lights, visit 1950s Las Vegas lite bright.  The second story is about balloon bumper cars – the developer hopes to open next year on the Strip.  As a mecca, Las Vegas may not rival The Mecca as an attraction that resonates quite as deeply in the human psyche or with as many people world wide, but Las Vegas is still a phenomenon unlike any other city on the planet.

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1 Response to “Balloons and Banks Bounce onto the Strip”


  1. 1 james paul November 18, 2010 at 12:52 am

    just looking


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