“The Chinese middle class is going to change the world.” – James Packer



A joint project between Turkey and Greece to promote the two countries to Chinese tourists is scheduled to become operative in a short period of time.

James Packer, the Australian billionaire read my blog on China yesterday and added a comment.  Okay, Packer did not read the blog and his comment, although apropos, came from another perspective entirely and was delivered to another audience – Australia.   Packer owns casinos in Australia and in Macau; his father was a legendary gambler, a whale who once lost $30 million in a weekend in Las Vegas; but he made his  money in the media, when he died was the richest man in Australia.  James inherited his father’s empire, but is slowly converting his holdings  into a gambling empire – concentrating on casinos, not the media.

Packer has been on a mission lately to get the Australian government to open its eyes to a new reality and put out the welcoming mat for the Chinese.  Packer would like to make it easier for Chinese high-rollers to get in and out of Australia and to exchange money for gambling.  This week Packer was lecturing on Chinese tourism in general – telling the Australians what Chinese tourists want to see – not surprisingly he thinks casinos are more important than mountains to the Chinese – and comparing the Chinese to the internet; a force that cannot be resisted and should be embraced if one wants to survive and prosper in the brave new world of tomorrow.

Packer says the Chinese middle class is going to change the world – I think he is right – it may not have next year or in the next decade, but a huge wave of Chinese with money to spend is building up in the east and eventually will be breaking across the shorelines of the rest of the world.  If you haven’t thought about what you might sell to them, you want to begin to think about.

Australia’s flagging tourism industry can be saved by attracting the Chinese middle class to large casinos, Crown chairman James Packer says. Mr. Packer said recognizing the Chinese middle class was as important as recognizing the internet. “It’s like saying how big a deal is the internet,” Mr. Packer told Channel Nine. “The Chinese middle class is going to change the world.”He said Australia cannot rely on its natural beauty alone, because people are more drawn to man-made attractions. “A lot of the Chinese tourists like man-made attractions as well as natural attractions,” he said. Australian Age, 5-15-12

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